Privacy Policy
How we collect, use, and protect your personal information.
Data Controller
Crack the Pack Ltd · Company Number: 16937388 · Registered in England & Wales
49 Godwin Close, Sewardstone Road, London, E4 7RQ, United Kingdom
Email: hello@crackthepack.com · Phone: +44 7718 314886
ABOUT THIS POLICY
Crack the Pack Ltd ("we", "us", "our") operates this store and website, including all related information, content, features, tools, products and services (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us.
Our Services are powered by Shopify, which enables us to provide the Services to you. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
PERSONAL INFORMATION WE COLLECT
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect or process the following categories depending on how you interact with the Services:
CONTACT DETAILS
Name, email address, phone number, billing address, shipping address.
FINANCIAL INFORMATION
Payment card information (processed securely via Shopify Payments), transaction details, payment confirmation.
ACCOUNT INFORMATION
Username and password, account preferences and settings, security questions.
TRANSACTION INFORMATION
Items you view, add to cart, or purchase, order history, returns or cancellations.
COMMUNICATIONS
Customer support enquiries, email correspondence, contact form submissions.
DEVICE & USAGE INFORMATION
IP address, browser type and version, device type, operating system, unique device identifiers, pages visited, time spent on pages, click patterns, referring website, and how you navigate the Services.
HOW WE COLLECT YOUR INFORMATION
DIRECTLY FROM YOU
When you create an account, make a purchase, subscribe to our newsletter, contact us, or otherwise provide information to us.
AUTOMATICALLY
Through cookies, pixels, and similar technologies when you use our Services. This includes device information and usage data.
SERVICE PROVIDERS
Including Shopify, payment processors, and shipping carriers who process information on our behalf.
PARTNERS
Marketing partners and analytics providers.
HOW WE USE YOUR PERSONAL INFORMATION
TO PROVIDE OUR SERVICES
Process and fulfil your orders, process payments securely, arrange shipping and delivery, manage your account, facilitate returns, send order confirmations and updates, and provide customer support.
TO IMPROVE OUR SERVICES
Understand how you use our Services, personalise your shopping experience, recommend products you may like, and improve our website and offerings.
FOR MARKETING & COMMUNICATIONS
Send promotional emails and offers (with your consent), show relevant advertisements, and inform you about new products and restocks.
FOR SECURITY & FRAUD PREVENTION
Protect against fraudulent transactions, secure your account and our Services, and detect and prevent malicious activity.
FOR LEGAL COMPLIANCE
Comply with applicable laws and regulations, respond to legal requests, enforce our terms and policies, and protect our rights and the rights of others.
LEGAL BASIS FOR PROCESSING (UK/EEA)
If you are located in the UK or European Economic Area, we process your personal information based on the following legal grounds:
You may withdraw your consent at any time where we rely on consent as our legal basis, without affecting the lawfulness of processing before withdrawal.
HOW WE SHARE YOUR PERSONAL INFORMATION
SHOPIFY
Our e-commerce platform provider who hosts our store and processes transactions. See Shopify's Privacy Policy at www.shopify.com/legal/privacy.
PAYMENT PROCESSORS
To securely process your payments.
SHIPPING CARRIERS
To deliver your orders (e.g., Royal Mail, DPD).
MARKETING & ANALYTICS PARTNERS
To provide targeted advertising (with your consent where required) and to help us understand how our Services are used.
PROFESSIONAL ADVISERS & LAW ENFORCEMENT
Including lawyers and accountants where necessary, and when required by law or to protect our rights.
We do not sell your personal information to third parties.
COOKIES & TRACKING TECHNOLOGIES
We use cookies and similar technologies to collect information about your browsing activity. Cookies are small text files stored on your device.
You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our Services.
DATA RETENTION
We retain your personal information for as long as necessary to maintain your account and provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements.
Order information is typically retained for 7 years for tax and legal compliance purposes. You may request deletion of your account and personal information at any time, subject to legal retention requirements.
YOUR RIGHTS
Depending on where you live, you may have the following rights regarding your personal information:
RIGHT TO ACCESS
Request a copy of the personal information we hold about you.
RIGHT TO RECTIFICATION
Request correction of inaccurate personal information.
RIGHT TO ERASURE
Request deletion of your personal information ("right to be forgotten").
RIGHT TO RESTRICT
Request that we limit how we use your information.
RIGHT TO PORTABILITY
Receive your personal information in a structured, machine-readable format.
RIGHT TO OBJECT
Object to processing based on legitimate interests or for direct marketing.
WITHDRAW CONSENT
Where processing is based on consent, withdraw at any time.
LODGE A COMPLAINT
Complain to a supervisory authority if you believe your rights have been violated.
To exercise any of these rights, please contact us at hello@crackthepack.com. We will respond to your request within one month as required by UK GDPR. We may need to verify your identity before processing your request.
ADDITIONAL INFORMATION
COMMUNICATION PREFERENCES
You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email, or by contacting us. We will continue to send transactional emails related to your orders and account, even if you opt out of marketing communications.
INTERNATIONAL TRANSFERS
Your personal information may be transferred to, stored, and processed in countries outside the UK, including countries where Shopify and our service providers operate. When we transfer personal information outside the UK or European Economic Area, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, transfers to countries with adequate data protection laws, and other legally recognised transfer mechanisms.
DATA SECURITY
We implement appropriate technical and organisational measures to protect your personal information, including SSL/TLS encryption for data in transit, secure payment processing via Shopify Payments (PCI-DSS compliant), access controls and authentication, and regular security assessments. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.
CHILDREN'S PRIVACY
Our Services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@crackthepack.com and we will delete such information.
THIRD-PARTY LINKS
Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the revised policy on this page with an updated "Last Updated" date. Material changes will be notified via email or prominent notice on our Services where required by law.
COMPLAINTS
If you have concerns about how we handle your personal information, please contact us first at hello@crackthepack.com. We will do our best to resolve your concerns.
If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: ico.org.uk · Helpline: 0303 123 1113
Questions About Your Data?
We're here to help. Contact our team with any privacy concerns.
Email: hello@crackthepack.com · Phone: +44 7718 314886
Contact Us Shop All ProductsCrack the Pack Ltd · Company Number: 16937388 · Registered in England & Wales · Last Updated: January 2025